Internet reputation management (SERM) is aimed at increasing the ranking (in the TOP-10) of brand and reputation queries of real positive information (articles, reviews), increasing the volume of positive content about services, products, companies and individuals in search results. Today, people began to trust the data received on the networks more – reviews, user reviews, posts on social networks, etc. d. Anyone who needs accurate information about the product and the opinion of others about it turns there. 98% of people turn to search engines in search of the necessary data. And the information obtained from there influences the opinion about the brand and its products, which is why SERM is important for companies and brands. You can order reputation management on the Internet on this page, we will help you collect positive data, raise it to the top of search engines for brand and reputation queries, and create loyalty among visitors.
SERM reputation management: how it affects business development
The opinion of the audience is formed based on the factors that play an important role of the public. Internet Reputation Management (SERM) uses techniques to detect them. Initially, this field was related only to the public, but today, in the period of development of Internet technologies, it has become dependent on online opinions and search results. Company reputation management, main types:
- in online media;
- in social networks;
- in search engines;
- crowd marketing, etc.
SERM network reputation management is aimed at shaping search engine results and applying SEO marketing.
For what reasons users trust search engines
The results of search engines determine a lot for a business, because they are the target audience. People perceive the information received from there not as advertising, but as an answer to their query entered into the search engine, and therefore trust it. Users can search for reviews about the product they want to buy, those who have already purchased and formed an opinion. And, as often happens, they only look at the first page. Therefore, it is important for companies and brands that the most positive information about their services and products is displayed there.
Why do brands have a reputation in the network and what tasks does its management solve
Using brand reputation management in the network, you can solve important business tasks:
- to form a quality image of the manufacturer;
- adjust people’s opinion about the organization and the product by forming the necessary information;
- form the demand for new services and goods;
- stimulate sales;
- oppose black PR;
- create and support the HR brand, attract qualified personnel;
- improve product and service quality by analyzing user feedback;
- increase the investment attractiveness of business
Methods of promotion in search engines
Management technologies consist in creating the necessary search results in the form of using SEO. It consists of the following stages. Specialists:
- Analyze the target audience.
- Find factors affecting the company’s reputation on the Internet.
- Define search queries that are used by CA to search for information about an object on the World Wide Web.
- Collect and analyze search engine search engine results.
- Reputation index and other indicators are evaluated.
- Analyze and compare positions with competitors and other companies.
- Define SERM goals for a specific project, KPIs, their values.
- They create a strategy.
- Choose methods and tools for their implementation.
Next comes the implementation of SERM’s chosen online reputation management strategies. Every month, the Ex-index and other KPIs are evaluated and compared with the planned data.
They are selected depending on the tasks and combined in the best way for different situations. The goal is to manage the company’s reputation, create the right impression on the network about their products and services, and promote them to the search top. Organizations are registered on various directory sites, aggregators, product reviews are formed, sales texts are created, and explanations are created that form a positive reputation. Agents of influence, comments, dialogues are also created, and any negativity directed at the brand and the organization that implements it is bought. An information field about the brand is being formed in serious mass media. The company’s reputation on the Internet determines the development and success of its business and popularity among the masses. Therefore, if you need to increase the sale of goods and services against the background of serious competition, then you should start with SERM strategies! There are many opportunities today, and it is important to use all effective techniques to promote your products and services.
Reputation on the Internet, the price of this service, what it depends on
The main point is that you have to work not with one resource, but with at least nine and promote them to the right requests, so the SERM service, the price of which depends on the competition in issuing, the strength of resources in the top and the frequency of requests. It is because of these factors that it is necessary to allocate a significant budget for the improvement of the top. It follows from this that it is necessary to constantly monitor the reputation, work on issuing, monitor reviews and process them, work on customer loyalty. I will be happy to analyze the reputation of the company or your personal brand and work on its improvement, because I am a specialist in reputation management with more than 3 years of experience in this niche.