Internet Reputation Management (SERM) for companies and personal brands

If you or your business have been negatived by competitors on the Internet, and for brand and reputation queries in Google, there is a solid unnatural negative, then I am ready to correct this situation.

What gives a reputation in search engines business systems

Internet reputation management (SERM) is aimed at increasing the ranking (in the TOP-10) of brand and reputation queries of real positive information (articles, reviews), increasing the volume of positive content about services, products, companies and individuals in search results. Today, people began to trust the data received on the networks more – reviews, user reviews, posts on social networks, etc. d. Anyone who needs accurate information about the product and the opinion of others about it turns there. 98% of people turn to search engines in search of the necessary data. And the information obtained from there influences the opinion about the brand and its products, which is why SERM is important for companies and brands. You can order reputation management on the Internet on this page, we will help you collect positive data, raise it to the top of search engines for brand and reputation queries, and create loyalty among visitors.

SERM reputation management: how it affects business development

The opinion of the audience is formed based on the factors that play an important role of the public. Internet Reputation Management (SERM) uses techniques to detect them. Initially, this field was related only to the public, but today, in the period of development of Internet technologies, it has become dependent on online opinions and search results. Company reputation management, main types:
  • in online media;
  • in social networks;
  • in search engines;
  • crowd marketing, etc.
SERM network reputation management is aimed at shaping search engine results and applying SEO marketing.

For what reasons users trust search engines

The results of search engines determine a lot for a business, because they are the target audience. People perceive the information received from there not as advertising, but as an answer to their query entered into the search engine, and therefore trust it. Users can search for reviews about the product they want to buy, those who have already purchased and formed an opinion. And, as often happens, they only look at the first page. Therefore, it is important for companies and brands that the most positive information about their services and products is displayed there.

Why do brands have a reputation in the network and what tasks does its management solve

Using brand reputation management in the network, you can solve important business tasks:
  • to form a quality image of the manufacturer;
  • adjust people’s opinion about the organization and the product by forming the necessary information;
  • form the demand for new services and goods;
  • stimulate sales;
  • oppose black PR;
  • create and support the HR brand, attract qualified personnel;
  • improve product and service quality by analyzing user feedback;
  • increase the investment attractiveness of business

Methods of promotion in search engines

Management technologies consist in creating the necessary search results in the form of using SEO. It consists of the following stages. Specialists:
  1. Analyze the target audience.
  2. Find factors affecting the company’s reputation on the Internet.
  3. Define search queries that are used by CA to search for information about an object on the World Wide Web.
  4. Collect and analyze search engine search engine results.
  5. Reputation index and other indicators are evaluated.
  6. Analyze and compare positions with competitors and other companies.
  7. Define SERM goals for a specific project, KPIs, their values.
  8. They create a strategy.
  9. Choose methods and tools for their implementation.
Next comes the implementation of SERM’s chosen online reputation management strategies. Every month, the Ex-index and other KPIs are evaluated and compared with the planned data.

Management strategies

They are selected depending on the tasks and combined in the best way for different situations. The goal is to manage the company’s reputation, create the right impression on the network about their products and services, and promote them to the search top. Organizations are registered on various directory sites, aggregators, product reviews are formed, sales texts are created, and explanations are created that form a positive reputation. Agents of influence, comments, dialogues are also created, and any negativity directed at the brand and the organization that implements it is bought. An information field about the brand is being formed in serious mass media. The company’s reputation on the Internet determines the development and success of its business and popularity among the masses. Therefore, if you need to increase the sale of goods and services against the background of serious competition, then you should start with SERM strategies! There are many opportunities today, and it is important to use all effective techniques to promote your products and services.

Reputation on the Internet, the price of this service, what it depends on

The main point is that you have to work not with one resource, but with at least nine and promote them to the right requests, so the SERM service, the price of which depends on the competition in issuing, the strength of resources in the top and the frequency of requests. It is because of these factors that it is necessary to allocate a significant budget for the improvement of the top. It follows from this that it is necessary to constantly monitor the reputation, work on issuing, monitor reviews and process them, work on customer loyalty. I will be happy to analyze the reputation of the company or your personal brand and work on its improvement, because I am a specialist in reputation management with more than 3 years of experience in this niche.
SERM Krakatets PRO

What you will get as a result of improving your reputation of your brand in Google

If you don’t know what improving your Google ranking will do for you and your business, I’ll tell you now

Продаюча видача в Google
Selling issue

For your company’s branding and reputation requests, only positive selling articles and positive reviews

Довіра та лояльність SERM Krakatets PRO
Trust and loyalty

Your potential customers, analyzing information about your company and its products, will see positive reviews and sales information that will encourage them to order your product or service

Позитив для партнерів через SERM
Positive for partners

Potential partners and investors reading positive and selling information about you and/or your company will more easily and quickly make a positive decision in your favor on any business issue

Do you want to order reputation management on the Internet?

Leave your contacts and I will draw up an individual plan for the reputation of your brand

SERM stages of reputation management in the search engine

It is easier to order reputation management if you know the main stages of the service, how much money will have to be spent and what result to expect

Аудит видачі в SERM від Krakatets PRO
Audit of search results

Audit of search results based on brand and reputation requests of the customer

Аналіз конкурентів в SERM
Analysis of competitors

Analysis of sites with negativity in the TOP-10 by the required requests

Розробка стратегії в SERM
Strategy development

Selection of resources with which we will work, calculation of the total budget for the campaign

Аудит видачі в SERM від Krakatets PRO
Audit of search results

Audit of search results based on brand and reputation requests of the customer

Аналіз конкурентів в SERM
Analysis of competitors

Analysis of cities with negativity in the TOP-10 by the resources

Розробка стратегії в SERM
Strategy development

Selection of resources with which we will work, calculation of the total budget for the campaign

Аналіз клієнтів в SERM
Customer analysis

Analysis of the target audience and customers, development of a strategy to encourage customers to write positive reviews

Зовнішня оптимізація
External optimization

Optimizing the mass of resources with a positive brand image

Аналіз результатів
Analysis of results

Analysis of search reputation management results. Delivery of the campaign to the customer

Аналіз клієнтів в SERM
Customer analysis

Analysis of the target audience and customers, development of a strategy to encourage customers to write positive reviews

Зовнішня оптимізація
External optimization

Optimizing the mass of resources with a positive brand image

Аналіз результатів
Analysis of results

Analysis of search reputation management results. Delivery of the campaign to the customer

SERM stages of reputation management in the search engine

The cost of the SERM service

Prices for reputation management in search engines
start from $600 per month

If you have any questions about promoting your business on the Internet, I will be happy to answer them and help you!