Битва титанов

Battle of the Titans “PPC and SEO”. PPC will win, but it’s not certain!

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Who thinks that SEO is dead, put “➖” in the comments, and who thinks that CONTEXT ADVERTISING is better than SEO, put “➕” 😉

So what is better for business SEO or PPC (contextual advertising)?

Let’s figure it out!

And the most important question that you should ask yourself before choosing a customer acquisition tool is how long you are launching the project. If the project is short-term, then of course PPC is better, but if you have a long-term project, then of course SEO is better.

I explain why! 🧐

The result from SEO is free leads from the search engine. Yes, this is in the future, after the site becomes in the TOP for conversion requests and investments in SEO pay off. And it is real and it can be achieved!

The result from PPC is leads to the site (most of all, landing pages tailored for one SWEET offer are used for context – more conversion percentage), roughly speaking, immediately after the launch of advertising, but you become a hostage of contextual advertising, since you constantly pay for clicks and as soon as you If you stop paying, you won’t see any leads.

THAT’S why there is no battle of the titans!

If you have a long-term project, then the right marketing strategy would be to use these two tools to promote your business. At the start of the project, you allocate 70% of the promotion budget for PPC and 30% for SEO. And as soon as you see through analytics that traffic and sales have gone through organic search, then the percentage of spending can be changed in favor of SEO.

P.S. Analyze, test, analyze, try and start streaming 😉 this is a recipe for success in promotion! Use different tools and find the best ones that worked in your particular case for your niche products.

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