Why do you need a personal brand? | Krakatets PRO

Why do you need a personal brand? And what gives a personal brand to promote business and services?

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Companies and businesses are constantly evolving, if earlier, in order to attract customers, it was possible to make them cheaper than others, today this is not enough.
One of the business and service promotion tools is Personal Brand. It can become the main and most important tool and allow you to sell dozens of times more and more expensive than your competitors. About what a personal brand is, who needs it, how to create it.

So what is a personal brand?

Today, a Brand is not only the company itself, which represents a product or service. Today, the personality around which the company is built becomes a perishable person. This is a certain image around your name. The image is made up of all available information about you, the opinion of people who talk about you from the content that is published on the network that writes about you in the media. If you, your company are recommended even by those who were not your client, then you have a strong personal brand, this is confirmed by the growing interest in you as a person. The level of trust in you as a brand is also growing. This, in turn, helps create consumer demand for the products you recommend or manufacture. For example, Olga Buzova has a strong personal brand that helps her to participate in various projects.

Olga Buzova

 

Why is it worth developing a personal brand along with the company brand?

Many people don’t want to develop a personal brand and think it’s better to focus on the company’s image, even though the two are closely related. If the company does not care about the brand and does not develop it, then it can destroy the reputation of its owner personally, in turn, the owner’s personal brand can destroy the company’s brand. In a moment of strong competition, a personal brand becomes an advantage in the market, when all goods and services become similar to each other. And even if you have a small company, your personal brand will help its development.
For example, you can talk about your business, personal strategies and attract the most loyal audience, your friends and familiar subscribers. In this way, you will be able to get new customers that will cost you much less than customers from paid advertising channels. However, it is not necessary for everyone to know you. The main thing is that you are known to your target audience among colleagues in your city, your area. And if suddenly you decide to change the direction of business. Close the company, there are many such examples, your audience will still remain with you, because they trust you personally, and not some organization. This helps to develop their companies, earn huge money. Let’s look at what tools for personal brand promotion you can use to make millions on your projects.

Keeping your blog on Instagram serves to promote your products, as here you can regularly communicate with your followers, talk about your new product launches, sell your company’s products to the warmest and most loyal audience.

Personal site is not only a platform for selling products and services, but also a tool that helps to form the right image of an entrepreneur, writer , a producer and a specialist to the maximum, so you need to order the creation of a website for a personal brand. For example, some specialist is published in the media and gives interviews about successfully written three books, which consolidate his image as an expert in some niche and a businessman. All these tools require a lot of effort and attention. But as a result, this entrepreneur receives a stream of customers for whom you do not need to pay a lot. An authoritative high level of trust allows you to find the best partners and create large corporations.

Where to start building your personal brand?

First of all, determine what image you want to form in others, what is the first thing people should think about when they hear your name? Then write clear, measurable goals that will clearly show that your personal brand is working and you are moving in the right direction. Your goals should be clearly defined and quantified so that you can finally understand whether the goal has been achieved or not. Position I will be popular in the media, I will be recognized on the street, I will have many followers on Instagram, so that prices for my services increase well, so that expert articles written by me are distributed to thousands of resources, so that I am published in three professional publications, so that this year I received at least ten referrals per month for advice through all of these articles or speeches.

When you have clear, understandable goals, you need to draw up a strategy step by step. Think about what you will talk about, through what channels you will communicate with the public, how you will write in the media, blog, maybe speak at conferences, publish posts, and so on. It is better to choose three five channels where your audience is most widely represented. Any expert can run a channel on YouTube, demonstrate their expertise through useful videos, show their professionalism, and show work processes. If you plan to enter Western markets, then you promote yourself comprehensively on the Internet. At all conferences, interviews and videos, natively advertise your YouTube, social networks and website, this will be an additional source of traffic, of course it’s better to lead everyone to the site, because then you can launch retargeting on these visitors and advertising will be cheaper. Write comments on posts of bloggers with a similar audience, reply to your subscribers. This will help you prove yourself as an expert and get new loyal followers.

A personal site is an effective tool that will help you display the necessary information about you in search engines Google, Yandex . Add links to the site to publications in the media, interviews with your participation, write articles in thematic resources. To do this, it may be enough to contact publications with interesting material on their topics, send them immediately a finished article and all the necessary material (photos, your regalia) for an interview. That getting into an interview does not have to wait until you are noticed and invited. You can contact a YouTuber with a similar subject and offer your candidacy for an interview (the so-called collaboration), the main thing is to correctly write an appeal, where you describe in detail your expertise. Such cooperation is beneficial to both parties. Forums, seminars – such events are held regularly. Make a list of events that interest you in advance and write a letter to the organizer. In addition, speaking at conferences, exhibitions and any events as an expert, you can not only increase your awareness, but also get loyal subscribers for your social networks for free. Opinion leaders unite with other experts, conduct joint live broadcasts, mention each other in social networks. This will help you get useful contacts, increase your reach and attract new subscribers.

And so the next step is to draw up a plan in order to clearly follow the goals and strategy, form a plan for all the work in promoting your personal brand, when and where to speak, where and what to write, how to record videos, and only after that create a single continent plan for publishing on social networks. networks and blogs. Try to keep a balance between areas, for example, come up with headings: business, personal, interesting, and so on. And in order to clearly follow the publication plan, you can use the services of a service that will automatically upload materials at a specified time. Respond to positive reviews in a timely manner, and you can increase your popularity, and with a negative comment, prevent it from spreading further. Today, employers are looking for ambitious employees who have a strong personal brand that is backed by the right skills. Let’s look at an example of how much a personal brand helped to get the position of president in a company? I was contacted by Elvira, who was the financial director of a car company. I wanted to get promoted. First of all, a personal portrait was drawn up for her: competencies, ambitions, personal qualities, principles in work, in life, interests, hobbies. Thus, we developed an image on the Internet, which included a list of platforms for promotion, a set of topics and articles and a selection of events for them to participate and speak, recommendations for positioning in the expert community. To get a promotion, Elvira needed to demonstrate to the management not only as an experienced financier, but also as a promising manager. Therefore, the placement list included both financial platforms and magazines, as well as platforms on business and business management topics. As a result of the work carried out, twenty articles were published in professional publications. Elvira, became a regular contributor to a financial magazine, took part in the Kadry decides program on a local TV channel and visited a couple of bloggers on joint live broadcasts. Participated in two professional conferences. The main thing is that Elvira achieved her goal. Received an offer to join the board of an automobile company.

Now let’s look at what mistakes can occur in the process of building a personal brand.

  • Mistake number one is wanting fast results. Building a personal brand is a long process. It takes more than one year to create a reputation, to form an image of an expert, so you should not expect instant results.
  • Mistake number two – trying to please everyone. If you constantly follow the lead of your fellow travelers and are afraid to cause the slightest discontent among them, then you will not have a personal brand. You need people to notice and remember you. You need to clearly define your position and be able to defend it. You should not be afraid if your statement offended someone. Hold your ground, will be able to win the respect of the audience and strengthen the speech.
  • Mistake number three is the internal impostor syndrome. Often people tend to underestimate their own knowledge and skills. It seems to them that they are not yet experienced enough to call themselves an expert. If you have something to show the public, then don’t be afraid to promote your personal brand. When building a personal brand, modesty will only get in the way. When developing a strategy, focus on the value you will provide and the benefit to the audience.

If you have any questions or appeared, then ask me in the comments or in private messages on social networks and instant messengers.

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