In order to create a high-quality and selling website, one specialist in the field of website development is not always enough.
In this article, I want to discuss all the professionals who should be actively and directly involved in the development and promotion of the site in search engines. I will tell you which specialist is responsible for what and what tasks he performs. Let’s go!
If you approach the creation of the site correctly, then it is with the sales manager that the development of the site begins, although he does not take a direct part in it. It is the sales manager who gives a list of options for the necessary services. He will communicate with you and the future customer by phone, email and in person. He will discuss all the details of cooperation. Tell about the pricing policy and possible promotions. The sales manager is responsible for signing contracts for services rendered. It is with the manager that all legal and financial issues related to the development of your or your company’s website are resolved.
When the contract is signed and the service is paid, then the project manager is connected to the work, who is engaged in the interaction and communication of all other IT specialists. He leads the project, breaks the project into stages, coordinates the results of the stages for creating and promoting the site. It is with him that you communicate about the site. If necessary, he connects a specialized specialist to your communication in order for him to answer in more depth on your question. The manager requests all the necessary information from you that is needed to create a site, he, together with an SEO specialist (which we will discuss later), plans the page structure and determines what the final project will be.
This specialist is engaged in the development of website design and illustration for it. Everything that concerns a presentable appearance, UI/UX design, usability is within the competence of this specialist. He works on a beautiful interface, all elements (buttons, menus, and so on). The first impression that a site visitor will have depends on the designer.
The coder is engaged in html layout of site pages and CSS visualization. HTML is a hypertext markup language that fills the page with content and it is this language that search engine robots understand, and CSS is a language for describing the appearance of pages written in HTML. The layout designer also implements all the ideas of the designer in terms of effects, the adaptability of the blocks on the site pages for various device screens (desktop computers, laptops, tablets, phones).
A web programmer is engaged in landing the laid-out pages on the content management system (CMS), programming interactive elements, contact forms, and so on. Together with the layout designer, it optimizes the speed of loading pages and the site as a whole, checks page bundles and hierarchical structure. Uploads the site to the hosting and connects the domain to the site.
Creates high-quality, selling and seo-optimized texts according to the terms of reference from an SEO specialist. It is the texts that complement the overall concept of the site, attract users, and perform all the functions required by the customer.
The content manager is responsible for filling the site with unique information (text and graphics). His tasks include placing texts and photos from the customer, copywriter and SEO specialist, blogging on the site and selecting material.
The tasks of an SEO specialist include internal and external SEO optimization of the site and overall promotion of the site in search engines, in particular in Google. It collects the semantic core of the site – these are sets of keywords and words that are used for optimization and SEO promotion of the site. It distributes query groups among promoted pages, writes TOR for copywriters on text optimization for promoted pages, optimizes the main meta tags and page titles. If necessary, he writes technical specifications for programmers to make technical changes to the requirements of search engines. An SEO specialist performs internal linking on the site, distributing the weight of the site evenly across the promoted pages. He develops and implements a link building strategy to increase the quality and recognition of the site, which affects the reputation of the site in the eyes of Google and other search engines.
This is the Tester, the same IT specialist whose duties include finding errors on the site being developed using special programs for testing sites or manually. He tests the site for bugs, creates bug reports, controls the fixing of bugs and the quality of the developed site.
Contextual advertising specialist
This specialist is engaged in the creation and maintenance of advertising campaigns in the Google Ads service. He selects conversion key phrases for the site’s advertising campaign, calculates the advertising budget for the project, composes clickable advertisements (snippets), sets up remarketing for the search engine, and analyzes the effectiveness of created advertisements. Through contextual advertising, targeted visitors immediately get to your site after its launch.
Now that you have learned all the subtleties and stages in the work on creating a website and understand which specialists are involved in this work, you can roughly estimate how much time is needed and what budget will be required for your project. After all, website development is a painstaking, responsible and creative process that requires care, professionalism and experience.