Let’s talk about the types of sites and which site to choose depending on the direction of the business and what goals you need to achieve.
💥Let’s look at the main types of sites:
1️⃣Blog site – allows you to publish posts with a variety of content, shows the expertise of the blog owner, increases trust in an expert or brand. Developed relatively quickly.
2️⃣Promo site – consists of several pages with basic information about the company, which can fully answer the questions of a potential client and lead him to the contact form and encourage him to leave his contacts or call. Developed relatively quickly.
3️⃣Landing page (Landing Page) – a one-page site, consists of about 5 or more screens, suitable for selling several products or services, attracting leads to all sorts of events. The purpose of the landing page is to warm up cold leads, close the visitor for sale, and collect contacts. They take longer to develop, as each screen is developed and a so-called funnel is created, which, with each subsequent screen, draws the visitor to the contact form and encourages them to fill it out and send it to you.
4️⃣A corporate website is already a marketing tool with great functionality that allows you to receive large amounts of traffic. Fully describes all the services and products of the company, allows you to attract large volumes of customers and partners. To do this, it has implemented a variety of triggers that capture the visitor’s attention, depending on what source he came to the site from or what funnel, and further encourage him to purchase a product or service, i.e. pressure him to buy. And for this, this site has everything you need. The development of such a site takes more time, but less than an online store.
5️⃣Showcase website (Catalog) – a logically structured product catalog, the main purpose of which is to accept a large volume of customers, familiarize them with a detailed description and characteristics of the goods.
This is a great tool to advertise your products and company brand. Unlike an online store, the catalog does not contain the functionality of the Shopping Cart, but there is a block on the pages with contact information and a separate page where the user can leave their contacts for communication or directly call your consultants to place an order. It is being developed in approximately the same time as a corporate website.
6️⃣An online store is the same catalog with extended functionality. It has a Shopping Cart in which you can complete the purchase with the delivery address, promo code, postpone the product, throw the product into the list of favorites. Has the ability to expand functionality. It takes longer to develop than a catalog site.
7️⃣Portal – these are sites devoted mainly to one topic, withstand large amounts of traffic, the structure and functionality are made in such a way that visitors can quickly get all the information they are interested in in full and find answers to their questions. May contain the functionality of the forum. They are developed on time approximately like a catalog website, but additional time is allocated for tests.
Shoot the chip😁: Almost any business launch on the Internet starts with a business card website or landing page. If you want to create an information portal, then start with a blog. This is necessary in order to probe the niche and get the first profit on the development of full-fledged sites for your needs, and the business is already on the Internet and brings brand awareness and sales😉👍
If you can’t decide on a site or need help choosing a site and developing a marketing strategy, then write questions in the comments or in my messengers.
Good luck in business and have a profitable day💵😁