So why does a business need a website and what questions does it cover?
Here are the main benefits that a website gives to a business:
- Company business card;
- Powerful communication tool;
- Sales tool;
- Interaction with old and new partners;
- Entering new markets;
- Advertising media platform;
- Automation of information exchange;
- Customer interface;
- A marketing tool that builds loyalty.
This is your personal resource through which you communicate with your target audience and can sell goods, services, communicate with customers, warm them up to sale, increase brand loyalty and bring customers at least to re-purchase or order a service. The main advantage is that you can expand its functionality, test and implement various marketing goodies to increase conversion, keep the user on the site, etc.
💥Yes, it is easier to start a business on the Internet using a social network, but you are limited by its capabilities, it is not flexible. Therefore, many serious companies use social networks as another marketing tool to increase sales, but not the main one.
Therefore, the best solution would be to create your own company website and reinforce it with a page on a social network or several social networks.
Now that you are convinced that your business still needs a website, let’s figure out how to make it better.
❇️There are two ways to create websites:
- Using well-known online constructors;
- Order the creation of a website from a professional (s).
At the initial stage, you can also use the constructor to test the niche, understand what should be emphasized, what user needs the site should cover and what functionality should be on your company’s website.
Why do I emphasize that constructors can be used at the initial stage? All constructors have reduced functionality, traffic restrictions, and if you want to make serious modifications, you will have to pay well for it and most likely there will be a monthly fixed payment that imposes financial obligations on you, regardless of your company’s profit and monthly costs for a website written on the constructor, in total they get much more if the site is developed on a self-written engine or CMS.
Therefore, I advise you to jump off the constructor in the future and order the development of the site specifically for the needs of your business, when you have already formed the requirements for the ideal site for your business. Well, or immediately at the initial stage to make a personal website for your business. Such a site will have a unique design, will specifically cover the needs of your business and will not be a boxed tool that will have a lot of extra functionality.
Make the right decisions in business, which, in the long run, will open up great opportunities for you and bring good financial profit😉