How to come up with a name for a company, personal brand 5 effective techniques | Yuriy Krakatets

How to come up with a name for a company, personal brand? 5 effective techniques

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To successfully promote a brand, you need to come up with the right name for the company. At first glance, naming is a fairly simple task, but in reality, this process can take you a lot of time. There are even specialists who come up with the names of brands, products and companies. However, there are several effective techniques that will help you choose the right brand or company name.

Founder’s name

This is the most common naming method. In this case, you simply use the company founder’s first or last name. There are many such examples. For example, one has only to remember Hewlett-Packard, as well as everyone’s favorite McDonald’s, etc. This technique will never go out of style.

If you decide to name your company by your own name, then pay attention to a number of points:

  • the name should not sound absurd. This can be corrected by inserting additional words for euphony;
  • The name should not repeat existing ones.

Combination of words

The brand name can also be thought up by combining whole words or their parts. Thanks to this technique, you can get very sonorous, beautiful and concise names. For example, the world famous Adidas consists of two words: Adolf and Dasler. This is the name of the creator of the brand. There are many such examples.

If you decide to combine words or their parts, also pay attention to the readability of the resulting name, as well as its euphony.

Making rhythm and rhyme

The human brain remembers a word more easily if it has certain rhythms or rhymes. You can take advantage of this feature when composing brand or company names. A prime example of this is the M&M’s brand.

Names that have repeating units are also easy to remember. For example, Coca-Cola, Chupa-Chups, etc.

Analogies

There are words that evoke certain associations in a person. If you can take advantage of this feature, then you will be able to come up with a name that will instantly settle in the minds of your customers. In the brand name, you can use words that are associated with movie characters, plants, animals, islands, etc. Vivid examples of this method: Red Bull, “Three Fat Men”, etc. By the way, the name of the Bounty brand comes from the island of the same name in the Pacific Ocean.

Acronyms

The name can also be composed of the initial letters of the words that you would like to use for naming. Thus, you can get short, euphonious and beautiful names. For example, KFC, NASA, BMW, etc.

Whatever method you choose, remember that the name should be concise, interesting, beautiful and harmonious. It should not be associated with negative things and cause negative associations in people. Thinking of the right name is not enough. After all, you still need to work on your business. Remember that even the most beautiful name can be spoiled by one disgusting service.

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