What is better SITE or INSTAGRAM from FACEBOOK for business❓
Let’s think about this topic. Instagram and Facebook are, first of all, social networks, and then business tools. The main purpose of social networks is to exchange messages and show your photos, videos and opinions in messages. These messengers do not have an order basket, a catalog of goods that can be immediately put into the basket, and you can make a purchase with a payment immediately from the card and arrange delivery WITHOUT COMMUNICATION WITH THE MANAGER.
Yes, you can sell on Instagram and FB, and you can sell on the street or in the bazaar 😁 The question is that when up to 20 clients are processed per day, you can also trade on Instagram. And when there will be 100 clients a day, how to work it out, eh? Therefore, they came up with chat bots that sort out some of the questions, if, of course, you need to set up Instagram and Facebook correctly for business, if you have one, do you create a loyal audience that supports and loves your brand. This audience will constantly use the services or products of your brand. But this audience needs to be collected, made loyal to your brand, and retained. There is a cold audience on social networks that does not yet know about your brand and for a moment cannot come to your page and purchase something.
People come to social networks to have fun and get acquainted with interesting or useful content. They look for everything in search engines, and it is in search engines that a warm audience that came with a specific intention to purchase something or order a service.
So, in Instagram and Facebook there is no possibility of automating and scaling sales. All content does not belong to you, and if anything, then Meta can block your accounts, delete them, and so on. With targeted advertising, everything is also not so beautiful, and a more or less normal targetologist will say that it is better to lead to the site. And why? Let’s find out 🤔
So here it is! The most basic is the preservation of your content by creating backups and storing backups on your personal computer or in the cloud storage. A search engine can ban a domain, you take a new domain, remove the old one from the search engine through Google Search Console, and connect the site to a new domain, and if the hosting swings, then delete the site from it and deploy the site using a new hosting through backup. In short, you always stay on your own 😁 I’m not talking about website builders now, because the situation with them is the same as with social networks. In a word, the security of your content.
And what about targeted advertising? Thanks to the site and Facebook Pixel, you can separate from all visitors only real buyers who were interested only in a particular product and set up retargeting on them, whether to collect a similar audience and run ads on it, which will lead to budget savings and more targeted visitors from the target, as well as more loyal followers for your instagram or facebook.
Now why would the site have a more targeted audience? All Internet users, when they have something to buy for a moment, they go to Google and start entering requests with the words Buy, Price, and so on.
For these queries, the site can be properly SEO-optimized, which will lead to the fact that the search engine (Google and others) will consider your optimized site as relevant to the search query for which the site was optimized, and the site will rank higher in Google. And when setting up contextual advertising on an optimized site, the cost per click becomes cheaper.
Another big plus in the site is that if you stop targeted, contextual advertising, then the site can be promoted organically and there will still be visitors from Google, because the site is optimized, and if you take care of strong optimization and organic promotion of the site, then targeted visitors will come to the site yourself and it’s already free, because the budget for promotion was spent earlier.
So at the beginning, the expenses will pay off, and then a free client will go, who will make checks and the net profit will be greater than with the cost of contextual or targeted advertising. And if you calculate the arithmetic, you can reduce the price of goods and create serious competition in pricing policy and attract customers from competitors, make it a loyal audience and thereby increase the audience on social networks and when there will be a new product or some new service from your brand, then at the start of the sale of a new one, it will be possible to make big checks.
Plus a site in sales automation. You can drive as many buyers as you like and only deal with sending the goods, because the buyer himself will study all the information on the site, throw the goods into the basket, make the payment himself, write where to send, and so on.
When buying on Instagram, the user spends from 5 to 15 minutes and takes out the brain to the manager, and on the site the purchase takes place within 2-3 minutes and the manager only deals with sending the goods.
The site can be configured as you wish. From the site you can make the same Instagram, but with more functionality. Cross Instagram and Rozetka and get a candy that will almost automatically bring a lot of income.
And you do not need large funds to develop such a site. Make the first version of the site according to the MVP model (I wrote about this in a previous post). This first version will bring you income, part of the profit can be spent on the development of the second version of the site, more developed, this is if the first version no longer suits you.