Friends, the moment has come when you can talk about the comprehensive promotion of your business on the Internet.
What is meant by integrated promotion and why is it more effective in the realities of 2022?
Integrated promotion is the use of several marketing tools simultaneously in achieving the main goal of business promotion, namely attracting customers, increasing sales, increasing awareness and popularity of the company’s brand.
What combinations of marketing tools do I use in my practice and advise others with complex promotion, of course, after analyzing the market and competition in a niche.
Work in promoting a business on the Internet can be divided into two areas:
- Search (search engines).
- Social networks.
When you need to find some information, everyone says “go google” or “go search”😁.
I haven’t heard people say “go Facebook” or “go Instagram”😁😂.
Therefore, the search is still the main source of information and closing the problems of users and consumers of all goods and services. And this is a sign that any company should be in the search for at least branded queries in the first places in the search results. Otherwise, this is not a serious company and potential customers may have a distrust of it. Therefore, the search is still about sales, brand reputation and warm customers, since the user makes the transition with the specific goal of at least studying information about the product or service on your site and buying or ordering as much as possible.
The social network is more about increasing trust and loyalty to the brand, warming up the target audience, increasing the popularity of the brand, PR of new products or services of companies. Yes, they sell through social networks, but you sell directly to a cold audience. If the price of a product or service is low, then this is easier to do, but if the price is impressive, then in 99% of cases the cold audience does not dare to buy from you, since they do not know you.
It is for this reason that brands with their posts and social networks warm up the audience by building a sales funnel and leading users to order a service or purchase expensive goods.
And now let’s talk about the combination of tools in a complex promotion, otherwise it turned out to be a long preface😄
In the search, this is a combination of Website + SEO + Context and we squeeze the sales funnel through e-mail or instant messengers. We also do not forget and improve brand reputation in search (SERM) through PR campaigns, guest posting, blogging and positive customer reviews.
In social networks, this is a combination of the brand page itself + targeted advertising. This is the main one, but instead of targeting, they also use ordering advertising from bloggers, sponsorship participation in all sorts of contests, etc. The correct method is the high-quality maintenance of the brand page, its correct design and filling it with useful content that shows the brand’s expertise in this area, a review of a product or service, positive customer reviews and, oddly enough, also a sales funnel consisting of posts that warm up the audience, increase its loyalty to the product, service or brand itself and encourage them to order a service, buy a product or tell and recommend this brand.
At the head of all this is the main marketing tool! Which one do you think?😊
I won’t bore you…😊 this is His Majesty’s content. Yes, it’s content. Without it, you won’t sell anything. Content can be in the form of text, pictures, videos, audio recordings, but it’s still content. And if it is not selling, then no matter what budgets you pour into advertising and promotion, you will get the minimum output from this and will not pay back what you have invested!
Kudos to copywriters
I hope the information was useful to you.
If you have questions, ask in the comments. All success in business and great sales😉