Зачем проводить анализ ниши?

Why do a niche analysis?

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Do you analyze your niche and your competitors?

Not? And how are there sales? Haven’t lost your promotional budget yet? (just kidding😁).

Before starting any business, you need to analyze your niche and competitors!

After analyzing, you will be able to determine the strengths and weaknesses of competitors, how they are moving forward, what marketing tools they use, from what sources they receive traffic and customers, and understand the approximate budget for promotion. And to understand in general whether it is worth moving forward in this niche or at this stage go into a more narrowly focused niche and get customers faster at lower costs than the same volume of customers and sales at higher costs in a wide niche, where there are more players in the market who are stronger than you at this stage.

By analyzing not only competitors, but also the products they offer, you will understand why your product is better, what are the weaknesses of competitors and their products, and you will be able to form a higher quality and better Unique Selling Proposition (USP), which will allow you to build a quality marketing strategy and take away the share of traffic and customers who did not get the product, service or service of your competitors, especially if your product or service is the same, you need to analyze and look at what you can go to.

First of all, we are looking for competitors by search queries in Google and Yandex with handles, and you will find those whom you did not even know about😉.

The following services can be used for analysis:

  • serpstat;
  • semrush;
  • spyfu;
  • site worth traffic;
  • ahrefs;
  • wayback machine;
  • change detect;
  • Social scout.

Monitor competitors in social networks through the following services:

  • meltwater;
  • google alerts;
  • iqbuzz;
  • popster.

Analyzing other market participants helps you gain new insights and data. Use competitor keywords to drive more traffic. Tailor their content to fit your website and social media pages.

Any questions, ask in the comments⬇️😉

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