Friends, today I will tell you why a website needs an SEO audit.
If the developers of the site made it fast, beautiful and it does not “lay down” with a traffic load, this does not mean that Google will love it and the site pages will be relevant to the queries being promoted.
If your business is in a highly competitive niche and you use contextual advertising, then the site will still need an SEO audit (although many types of experts argue that with contextual advertising, an SEO audit is a waste of money). After all, the cost per click strongly depends on the relevance of the promoted page to the search query, and the cost per click will be lower if the page is as relevant as possible to the query according to Google, and this can only be done by conducting a full SEO audit of the site and getting a list of recommendations for improving relevance.
After implementing the recommendations from the SEO audit, my clients noticed that the rate per click decreased 👍 and they saved 💵.
Some say that an audit can be done after a few months of website promotion, BUT ❗️ I advise you to do an audit at the very beginning, even before internal optimization, because later, if serious errors “come out” after the audit and they need to be corrected, then all the work done to promote will go down the drain and throw the promotion site back for a decent amount of time.
If you move the site only on branded queries, then an SEO audit will also not be superfluous, since there are such branded queries that compete with simple words and other topics. The audit will suggest solutions that will correct this problem.
Obviously, misunderstanding the possibilities of SEO leads to losses. Do you want to avoid them? Contact us! I will tell and show you everything. And with cooperation, your wallet will feel the full benefits of SEO 💰.
Order an SEO audit of your site and you will solve many problems that could come up in the future! 👍